According to a recent Embassy Suites survey, business travelers found that emails and phone calls can't replace the value of face-to-face meetings. "Despite all the great technological advances, there is still no substitute for meeting someone in person," said Cynthia Good, CEO and founding editor of Little PINK Book, a leading digital platform for businesswomen. "Relationship-building is the best way to grow your business; getting to know someone in person and looking them in the eyes makes all the difference."
Despite the recession and companies trimming budgets, the need for face-to-face interaction has never been more important. According to a report from Meeting Professionals International (MPI), 40% of prospects converted to new customers through face-to-face meetings, while 28% of current business would be lost without face-to-face meetings.
(Source: The Value of Face to Face Marketing in a Virtual Age, December 2010)
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Still Not Convinced? There Are 365 Reasons to Attend!
Not sure whether The PhoCusWright Conference is worth your while?
Since we've been doing this for years, we already know that The PhoCusWright Conference delivers an unbeatable combination of compelling content, top-tier attendees and an electrified atmosphere. It's where ideas are born, partners are found, strategies are honed, and deals are done.
But don't take our word for it! Attendees themselves consistently report that the event is well worth their time and expense. Here's what our 2011 survey respondents had to say about The PhoCusWright Conference:
Did your overall experience at The PhoCusWright Conference meet your expectations?
Attendees: 94% exceeded or met expectations
Sponsors: 98% exceeded or met expectations
Travel Innovation Summit Demonstrators: 100% exceeded or met expectations
There's no better way to immerse yourself in high-level travel strategy and connect with the global travel, tourism and hospitality industry's most influential leaders. For three action-packed days, you have access to the people and ideas that can help you outsmart your competition and pack your pipeline to the brim. And if those reasons aren't enough, here are 365 more: attending this year's PhoCusWright Conference will improve your business every day thereafter.
Need more? Check out why PhoCusWright Conference speakers, sponsors and attendees come to the event, and then come back year after year! Watch the video playlist below:
Let's say that with all the great opportunities, content and connections at The PhoCusWright Conference, you're ready to register. Fantastic! But there's just one problem: it's not entirely your decision, and you have got to justify the investment to your boss or colleagues. Don't worry; you're not alone. Over the years, we've heard from dozens of enthusiastic, would-be attendees, all looking for help or suggestions on how to get the green light from their skeptical boss.
We've found that the best way to justify attending The PhoCusWright Conference is to clearly illustrate how being at the event will benefit specific company objectives and initiatives. Whether it's staying on top of critical industry trends, meeting clients and customers, or connecting with potential partners (or all three!), The PhoCusWright Conference offers tremendous value. By demonstrating a compelling return on investment to your company, getting the go-ahead becomes a piece of cake! To get started, download and customize this handy conference attendee proposal. You can thank us later!
Learn more about travel research from PhoCusWright. Visit us at phocuswright.com