PhoCusWright Conference

Welcome To The Travel Innovation Summit

Don't miss the introduction of the morning innovators, the judges who vote on the best innovation and the Critics Circle who share their comments after each demonstration.

1.1 Hipmunk

@thehipmunk

Hipmunk's flight and hotel search now integrate with your calendar, making it easy to visualize the best flights and best spots in a city.

Adam Goldstein, Co-Founder and CEO, Hipmunk

1.2 Evature

@EvatureNews

Evature enables free-text travel search for mobile, social and regular websites, increasing conversion rates and user satisfaction.

Barry Volinskey, Founder, Evature

1.3 ExpertFlyer.com

@expertflyer

ExpertFlyer Seat Alerts get travelers into a better seat without repeated airline website checking. No more dreaded middle seats!

Chris Lopinto, Co-Founder and President, ExpertFlyer.com

1.4 ReviewPro

@reviewpro

ReviewPro enables hotels to leverage the social Web to improve guest satisfaction and increase revenue.

RJ Friedlander, Founder and CEO, ReviewPro

1.5 Truphone

@truphone

Truphone, the first global mobile network, will demonstrate how the Tru service uniquely answers the communications needs of international businesses.

Gary Cohen, Senior Vice President and General Manager, Tru Americas, Truphone

1.6 FlyMuch

@FlyMuch

FlyMuch is a Web and mobile application that helps people find and share travel experiences. Create, share and save your travel.

Brian Zuercher, Co-Founder, FlyMuch Inc.

1.7 GuestCentric Systems

@guestcentric

Deploying a boutique marketing strategy with mobile and social media using traditional channel and revenue management techniques.

Pedro Colaco, President and CEO, GuestCentric Systems

1.8 myTab

@myTab

myTab.co: a social travel gift card. Gift, save, plan, share and book travel. You can do any or all of this on myTab.

Heddi Cundle, Big Cheese, myTab Inc.

1.9 Liftopia

@liftopia

Cloud Store by Liftopia brings real revenue management, analytics, pricing and distribution tools to ski and leisure ticketing.

Evan Reece, Co-Founder and CEO, Liftopia Inc.

1.10 gtrot

@gtrot

Discover great things to do on every trip with gtrot. Instantly see friends who live there, places they’ve been, deals and events.

Brittany Laughlin, Co-Founder and COO, gtrot

Alpha (1 of 2) Travolver

@travolver

Travolver, Trip Lifecycle Management service allowing you to get personalized tours with local expertise by means of social networking.

Oleg Chekalin, Co-Founder and CEO, Travolver

About The Travel Innovation Summit Scholarships

Philip C. Wolf, Chairman, PhoCusWright Inc.

Welcome Back and Introduction

Don't miss the introduction of our next innovators.

The Travel Innovation Summit Alumni Highlights

Catch up on the latest news during the Travel Innovation Summit alumni interview.

Gregg Brockway, Co-Founder, Executive Vice President and General Manager, TripIt

One-on-one alumni interview with

Arnie Weissmann, Vice President, Editor in Chief, Travel Weekly

2.1 Limos.com

@limos

Pre-screened black-car services at yellow-car prices. Worldwide service available via desktop or mobile apps.

TJ Clark, CEO, Limos.com

2.2 Sabre Travel Network

@SabreTN

The Sabre Red App Centre will be the world's first online B2B travel app marketplace connecting buyers and sellers of Red Apps.

Pravin Muthukumar, Business Development Manager, Sabre Travel Network

2.3 TripAlertz.com

@tripalertz

TripAlertz is a new global distribution channel that offers getaway deals to over 10M global customers via a robust API.

Mark Donohue, Chairman and CEO, TripAlertz.com

2.4 Rearden Commerce

@DeemSmart

Transforming the way people plan, book and travel together.

Paul Todd, Chief Product Officer, Rearden Commerce

2.5 SaveLikeLocals

@SaveLikeLocals

SaveLikeLocals lets tourists save like locals and boosts travel companies' revenue from in-destination services.

Erez Armoza, CEO, SaveLikeLocals

2.6 TripTV

@TripTV

TripTV combines technology with engaging, entertaining video content to offer Dimension – an online, self-service travel video portal.

Kulin Strimbu, President and CEO, TripTV

2.7 Tealeaf

@tealeaf

Tealeaf provides visibility into your customers' mobile experience to identify then solve obstacles impacting your business.

John Dawes, Vice President, Product and Strategy, Tealeaf

2.8 mygola

@ohmygola

mygola.com gives you a personal travel concierge who uses our technology platform to find the best info from the Web for your trip.

Anshuman Bapna, Co-Founder and CEO, mygola

2.9 TravelCarma

@TravelCarma

Cloud-based Applications Delivery Platform integrated with open-distribution TravelXchange that allows aggregation and multi-channel distribution.

Saurabh Mehta, Founder and CEO, Avani Cimcon Technologies Ltd.

2.10 ostrovok.ru

@ostrovok_ru

Ostrovok.ru is the leading online hotel booking service for Russia. Team from Yandex, Booking.com. VCs: Accel, GenCat, Peter Thiel.

Serge Faguet, CEO, ostrovok.ru

Alpha (2 of 2): Groupize.com

@groupize

Groupize.com is taking small group planning and sharing online and launching the only fully automated group hotel booking engine for 5 or more rooms. Customize, Maximize, Socialize.

Charles De Gaspe Beaubien, President and CEO, Groupize.com

About The Travel Innovation Summit Awards

Philip C. Wolf, Chairman, PhoCusWright Inc.

Welcome Back and Introduction

Be front and center for the introduction of our next innovators.

The Travel Innovation Summit Alumni Highlights

Catch up on the latest news during the Travel Innovation Summit alumni interview.

Joost Schreve, Founder and CEO, GlobalMotion Media Inc.

One-on-one alumni interview with

Veronica Stoddart, Deputy Managing Editor, Travel, USA TODAY

3.1 MapQuest

@mapquest

MapQuest Vibe is a proprietary social – algorithmic platform delivering unique neighborhood rankings of restaurants, shopping, services, cultural attractions and more.

Vijay Bangaru, Vice President of Product, MapQuest

3.2 Jetpac

@JetpacApp

Jetpac is making travel fun again. Travelers get inspired using their friends' experiences as their guide.

Julian Green, Founder and CEO, Jetpac

3.3 Flextrip

@flextrip

Flextrip allows online travel companies to utilize innovative personalization technology to market tours and activities to their customers.

Leith Stevens, CEO, Flextrip

3.4 GroundLink

@groundlink

Groundlink is the first global online and mobile private car service, reliably designed to give you a little peace of mind.

S. Daniel Leon, General Manager, Mobile, GroundLink

3.5 TrustYou

@trustyou

TrustYou ReviewAnalyst allows hoteliers and travel companies to analyze and react to the quality and reputation of their hotels.

Benjamin Jost, Co-Founder and Managing Director, TrustYou

3.6 TripLingo

@TripLingo

Customized language-learning products to help travelers make the most of their trips.

Jesse Maddox, CEO, TripLingo

3.7 Amadeus

@Amadeusnews

Amadeus Dynamic Website Manager: A unique solution allowing fast, dynamic customization of airline websites, for each individual visitor.

Denis Lacroix, Vice President, Product Development, Sales and e-Commerce Platforms, Amadeus IT Group

3.8 Xtify

@xtify

A mobile CRM company using persistent location, customer preference and app usage data to deliver relevant, branded messages to smartphones and tablets.

Josh Schiffman, Vice President, Business Development, Xtify Inc.

3.9 CityBot

@citybot

CityBot's mobile travel app helps travelers create personalized day itineraries based on their interests and constraints.

Greg Solovyev, CEO, CityBot

3.10 Kony Solutions

@konysolutions

Learn about Kony's leading applications that are designed to easily configure and integrate into a customer's environment and take advantage of the mobile channel.

Larry Graf, Senior Solutions Engineer, Kony Solutions Inc.

Closing Remarks

Philip C. Wolf, Chairman, PhoCusWright Inc.

Workshop Session 1

Workshop locations posted onsite

Moving Beyond Mobile Commerce 1.0

Diplomat Ballroom 1, 2nd Floor, Convention Center

Presented by: Akamai Technologies
The first generation of mobile applications gave rise to sites that appeared, and functioned, much like your desktop site. With adoption of mobile devices and tablets breaking through faster than any other communications technology in history, mobile sites and applications are iterating more quickly than ever. The next generation of connected device technology needs to enable experiences that understand where the traveler is, what device they are holding and what they are trying to accomplish. Explore the top device trends today and what the future may hold.

Lelah Manz, Chief Strategist, eCommerce, Akamai Technologies Inc.

Exploring the Value of a Facebook User

Atlantic Ballroom 2, 2nd Floor, Convention Center

Presented by: Expedia Media Solutions
Marketers are being told that they need to expand their social presence. But what does that mean? How valuable is a social marketing channel? Expedia Media Solutions has commissioned a custom study with Compete that focuses on social engagement among top travel and consumer brands on Facebook. Focus will be on various user segments and how they interact with Facebook, brand pages, specific social campaigns, the brand’s site directly and review lift in brand.com conversion. By focusing on cross-channel visitation and comparing one segment vs. another, we look to measure the consumer impact of a brand’s integration with Facebook. Learn how to work with industry leaders that have proven records of success in this channel.

Noah P Tratt, Global Vice President, Media Solutions, Expedia Inc.

Ryan Williams, Director, Travel, Compete Inc.

Insights in Innovation

Atlantic Ballroom 1, 2nd Floor, Convention Center

Presented by: Travel Innovation Award Sponsors
Industry leaders from Gust, QuickMobile, The Creative Alliance, ODIGEO, Deloitte and TravelStoreMaker.com conduct a fast paced exploration into what truly makes a company and their products innovative in today’s marketplace. Is it the idea? The people? The market need? The design? All of the above? Take advantage of this session to gain some clarity on this crucial subject.

From Social to Viral: Digital 3.0 Strategies for Attracting Today's Traveler

Regency Ballroom 1, 2nd Floor, Convention Center

Presented by: Social Radius
The online travel industry has always been at the forefront of the digital age, leading e-commerce, email, search and digital loyalty programs. But nearly a decade into the social media era, its track record has been somewhat hit and miss. Learn about what really works in the integration of promotion, loyalty, social media and virality. Discover how the added layer of location-based platforms like foursquare have increased engagement at some travel properties more than 1,000% – with little investment from the brand owner. Delve into the 10 biggest mistakes leading brands make on Twitter and Facebook – as well as the top 10 opportunities. See why blogger outreach can still create the largest ROI in your marketing portfolio… and visit the secrets of viral video success from the team that promoted some of the industry’s top efforts.

Michael Terpin, Founder, Marketwire and Founder and CEO, SocialRadius

Workshop Session 2

Workshop locations posted onsite

United Airlines and Adara Media: Connecting Travelers Through Precision Online Targeting

Atlantic Ballroom 2, 2nd Floor, Convention Center

Presented by: Adara Media
Wondering how you can target travelers online? Wondering how you can capture more value from your own data? Come learn how United Airlines and other top travel brands have been able to reach each other’s customers, broadening reach among a cross section of audiences to target via purchase behavior, traveler preferences and long-term historical buying patterns. Adara Media’s platform not only allows companies to precision target, but also to customize messaging and media to reach those consumers at different points in their customer lifecycle interactions and engagement levels.

Scott Garner, SVP Business Development, Adara Media

Peter Hammer, Managing Director, United Media and Business Development, United Airlines Inc.

Layton Han, CEO, Adara Media

Monetizing your Customer: Keys To A Proper Ancillary Revenue Program

Diplomat Ballroom 1, 2nd Floor, Convention Center

Presented by: CarTrawler
Learn a step by step approach on how to leverage all aspects of your customers' trip experience to drive incremental revenue to your bottom line while providing a better online experience to your customer. Using the car rental industry as an example, this presentation touches on market and industry forces that create ancillary revenue opportunities, and how to utilize technology to leverage them for the creation of incremental ancillary revenue for airlines, hotels, car rental companies and OTAs.

Michael Flory, CEO, Americas, CarTrawler

Mobile's Impact on Today's Traveler

Atlantic Ballroom 1, 2nd Floor, Convention Center

Presented by: Netbiscuits
Investigate and highlight the impact mobile devices have on the everyday lives of travelers by first examining how, when and why they use their devices. Based on this understanding of usage, Netbiscuits will lay out a series of industry best practices for creating engaging mobile communications strategies around popular mobile features including geo-location, travel rewards, reservations, SMS, QR codes and more. Explore case studies that look at a series of successful travel focused mobile communications and engagement programs executed by a number of Netbiscuits’ travel focused clients.

Craig Besnoy, Managing Director, United States, Netbiscuits GmbH

High-Speed Rail: "The Next Big Thing"

Regency Ballroom 1, 2nd Floor, Convention Center

Presented by: SilverRail Technologies
Travelers are voting with their feet and increasingly choosing high-speed rail as their preferred short-haul travel option. The convenience, comfort, environmental benefits and dramatic reduction of wasted time are just some of the benefits that attract travelers to high-speed rail. However, for corporate and leisure travel distribution companies, the story is not so great. Accessing global rail has not been easy – it has been almost impossible, but is increasingly becoming something the travel agents cannot afford to ignore. Examine the contrast of a real-life customer experience of high-speed rail relative to air travel; explore the opportunity in high-speed rail for travel distributors as customers abandon air and car travel; and gain insight on how SilverRail has solved the challenges to make rail as easy to book as air.

Aaron M. Gowell, Founder and CEO, SilverRail Technologies

James Harland, Vice President, Operations, SilverRail Technologies

Cameron Jones, Vice President, Commercial, SilverRail Technologies

William D. Phillipson, Executive Vice President, Product & Carrier Solutions, SilverRail Technologies

Air Canada and Tealeaf: Value Every Online Customer

Atlantic Ballroom 3, 2nd Floor, Convention Center

Presented by: Tealeaf
When your vision is to build loyalty through passion and innovation, the first place you go for information is your customers. Learn how to leverage customer data to drive innovation and revenues for your business.

Denise Chartrand, Senior Director, Customer Experience, Solutions & Innovations, Air Canada

Geoff Galat, Vice President, Worldwide Marketing, Tealeaf Technology Inc.

Workshop Session 3

Workshop locations posted onsite

Creating Tomorrow's Travel Experience: Delivering Relevant & Personalized Information and Services to the Right Traveler at the Right Place and Time

Atlantic Ballroom 1, 2nd Floor, Convention Center

Presented by: Cognizant
With the unbundling of rate structures, the emergence of ancillary services that are now core to travel suppliers' top and bottom lines, and the escalating demands of "always connected" customers, travel players must create a new user experience.

Session leaders will offer strategies to improve each customer touch point, derive meaningful insights from customer data, and leverage multiple digital channels to enhance the customer experience.

Key takeaways:
• The impact of unbundled fares, ancillary services, new digital channels and demographic shifts such as the rise of "millennials"
• Our research on how traveler preferences and expectations will shape the future of travel
• How the travel industry can leverage customer-centric concepts that have been successful in other industries such as retail
• How predictive analytics can optimize customer value

Shannon Warner, Director & Practice Leader Multichannel Cognizant Business Consulting for Retail, Cognizant Technology Solutions

Cruising for Customers: Driving Marketing Strategies Through Audience Segmentation

Regency Ballroom 1, 2nd Floor, Convention Center

Presented by: Experian Marketing Services
Sure, you know how your customers are behaving on your website, but how much do you know about where else they spend their time? Guessing where key constituencies like women or families visit online can be a costly assumption when developing media plans. Using audience segmentation can help you identify preferred online destinations, search behavior, demographics and psychographics to drive informed marketing strategies. Learn how to tailor your marketing initiatives, such as email, social and search, reach your target customers with confidence, and hear how Norwegian Cruise Line engages their passengers through a dynamic email on-boarding process.

Heather Dougherty, Director of Research, Experian Hitwise

Suzanne Salas, Director, Acquisition Marketing, Norwegian Cruise Line

Looking Inside the Consumer Wallet – Key Insights to Drive Loyalty in a Competitive Environment

Diplomat Ballroom 1, 2nd Floor, Convention Center

Presented by: MasterCard
We are in challenging times for marketing. Current models are limited and the use of demographic data and in-store spend is no longer enough. In-store spend alone does not show your full category opportunity or competitive positioning:
• Demographics only takes segmentation so far
• Survey data is inferred, not real behavior

Success today requires A Whole Wallet View. Learn how to leverage near-real-time, aggregated consumer purchase data to complement your existing customer insight, including:
• Early identification of industry trends
• Near-real-time channel trends
• 360 degree behavioral spend view
• Competitive performance at a local level
Participants will get a view into driving improved customer engagement and ROI through adoption of new data sources and methods.

Andrew Mantis, Senior Vice President, Information Services, MasterCard International Inc.

Planes, Trains & Hotels – International Online Marketing Lessons Learned

Atlantic Ballroom 2, 2nd Floor, Convention Center

Presented by: MotionPoint
Executives from Delta Air Lines, Amtrak and Wyndham share the international online marketing lessons they have learned. Insights include why they chose to target new markets with their websites, what surprised them the most, and the advice they have for companies looking to reach an international audience online.

Gareth H Gaston, Senior Vice President, Global eCommerce, Wyndham Hotel Group

Bob Kupbens, Vice President, eCommerce, Delta Air Lines Inc.

Allen Sebrell, Director, eCommerce, Business Programs and Vendor Partnerships, Amtrak

Chuck Whiteman, SVP, Client Services, MotionPoint Corporation

Maximizing Return from Search: Tips, Tactics & Application

Atlantic Ballroom 3, 2nd Floor, Convention Center

Presented by: RKG: The Rimm-Kaufman Group
Search remains one of the best ways to directly connect a potential customer’s intent to travel with the trips, transportation, rooms or experiences that you’re offering. But are you taking advantage of all that is available in search to attract more customers, drive more revenue or maximize profits?

Join RKG as they present tactics to drive more out of your paid search program. In this interactive session, RKG will address the newest search features for travel advertisers and present ideas for boosting your top and bottom lines. You’ll walk away with specific, detailed tactics that you can implement to make more money, including:
• Evaluating keyword and bidding strategies focused around your customer
• Leveraging inventory availability to improve search profitability
• Maximizing revenue through smart geo-targeting
• Capitalizing on changing customer behavior in peak seasons

RKG shares proven tactics that allow you to attract your travel customer and make more money now!

Ryan D. Gibson, Vice President of Marketing, The Rimm-Kaufman Group, LLC

Opening Monologue

Philip C. Wolf, Chairman, PhoCusWright Inc.

The Travel Innovation Summit Awards Ceremony

"Best Innovation" award winners in the following categories are announced.

The ODIGEO Award for Travel Innovation: Mobile Technology Category
The Deloitte Award for Travel Innovation: Social Media Category
The TravelStoreMaker.com Award for Travel Innovation: International Category

The Gust Award for Travel Innovation: Startup Category
The QuickMobile Award for Travel Innovation: Emerging Category
The Creative Alliance Award for Travel Innovation: Established Category

The DEMO Award for the Most Game-Changing Travel Innovation

Keynote: Facebook

Dan Rose, Vice President of Partnerships and Platform Marketing, Facebook Inc.

Talkback (15 min): Industry peers lead Q&A

Mujteba Naqvi, Founder and CEO, Bonvoy

Sam Shank, CEO, Hotel Tonight

Executive Interview: HomeAway

Brian Sharples, Co-Founder and CEO, HomeAway Inc.

One-on-one interview with

Douglas Quinby, Senior Director, Research, PhoCusWright Inc.

Five Minutes of Fame: Winner of The Creative Alliance Award for Travel Innovation in the Established Category (1 of 3)

The winner from the established company category (in existence for 3+ years) presents its innovation.

Keynote: Hilton

Paul J. Brown, President, Brands and Commercial Services, Hilton Worldwide

Talkback (15 min): Industry peers lead Q&A

Robert B. Diener, President, Getaroom

Barney Harford, CEO, Orbitz Worldwide Inc.

Keynote: ITA Software by Google

Jeremy Wertheimer, Vice President, Travel, ITA Software by Google

Talkback (15 min): Industry peers lead Q&A

Steve Hafner, Co-Founder and CEO, Kayak.com

Denis Lacroix, Vice President, Product Development, Sales and e-Commerce Platforms, Amadeus IT Group

Executive Interview: TripAdvisor

Stephen Kaufer, President and CEO, TripAdvisor

One-on-one interview with

Lorraine Sileo, Vice President, Research, PhoCusWright Inc.

Opening Monologue

Douglas Quinby, Senior Director, Research, PhoCusWright Inc.

Five Minutes of Fame: Winner of The QuickMobile Award for Travel Innovation in the Emerging Category (2 of 3)

The winner from the emerging company category (in existence for 18 - 36 months) presents its innovation.

Executive Roundtable: Street Talk. VC Talk. PE Talk.

Jeff Brody, General Partner, Redpoint Ventures

Sonya T. Brown, Partner, Norwest Venture Partners

Kevin Crissey, Analyst, UBS Investment Bank

Woody P. Marshall, General Partner, Technology Crossover Ventures

Moderated by

Timothy J. Mullaney, Editorial Director, Financial Edition, PhoCusWright Inc.

Keynote: Living Social

Tim O'Shaughnessy, CEO, LivingSocial

Talkback (15 min): Industry peers lead Q&A

Yen Lee, President and Co-Founder, UpTake Networks Inc.

Chris Loughlin, CEO, Travelzoo Inc.

Executive Interview: Expedia

Dara Khosrowshahi, President and CEO, Expedia Inc.

One-on-one interview with

Carroll Rheem, Director, Research, PhoCusWright Inc.

Executive Roundtable: International

Robbie Cooke, Managing Director and Group CEO, Wotif.com Holdings Pty Ltd.

Adrian Currie, Chairman, Agoda and Managing Director (Australia and New Zealand), Booking.com B.V. (a Priceline company)

Fritz Demopoulos, Co-Founder and Former CEO, Qunar.com Information Technology Co. Ltd.

Keyur Joshi, Co-Founder and COO, MakeMyTrip.com Pvt. Ltd.

Alex R. Todres, Co-CEO, ViajaNet

Moderated by

Philip C. Wolf, Chairman, PhoCusWright Inc.

Five Minutes of Fame: Winner of The Gust Award for Travel Innovation in the Startup Category (3 of 3)

The winner from the startup company category (in existence for less than 18 months) presents its innovation.

The Young Leaders Summit Introductions

Acknowledge the 2011 Class of 35 as they are introduced to the travel industry on Center Stage. The Young Leaders Summit@The PhoCusWright Conference promotes executive management development among rising stars in travel, tourism and hospitality.

Keynote: Azul Brazilian Airlines

Trey Urbahn, Chief Revenue Officer, Azul Linhas Aéreas Brasileiras

Talkback (15 min): Industry peers lead Q&A

Guido Becher, CEO, Netactica S.A.

Marco Ferraz, Director, Monark Turismo

Executive Roundtable: Hot Topics - Pithy and Provocative

Jeff Fagnan, Partner, Atlas Ventures

Brad Gerstner, Founder and CEO, Altimeter Capital and Chairman and Founder, Room 77

Noreen Henry, SVP, Global Partner Services, Travelocity Global

Kevin May, Editor, Tnooz - Talking Travel Tech

Moderated by

Douglas Quinby, Senior Director, Research, PhoCusWright Inc.

Executive Interview: Priceline

Jeffery H. Boyd, President and CEO, Priceline.com Inc.

One-on-one interview with

Philip C. Wolf, Chairman, PhoCusWright Inc.

Epilogue

Philip C. Wolf, Chairman, PhoCusWright Inc.